Revenue Disruption

     

The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up. Revenue Disruption shows business leaders how to seize opportunity created by fundamental changes in buying, wrought by the web, digital media, mobile devices, and social networks. Its breakthrough Revenue Performance Management, or RPM, approach shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small. This detailed plan can profoundly transform your sales and marketing performance to win this century’s revenue battle. Disrupt the status quo, and start your own revenue revolution.

Hear Phil Fernandez in person as he delivers the Keynote address at The Marketing Nation Summit, 2014. Register Here Why Read Revenue Disruption? Download Excerpt

Global, social, mobile, digital—the great disruptive innovations of our time are forcing us to re-engineer our whole approach to marketing. Revenue Disruption provides the insights and information you need to embrace this opportunity. The train is leaving the station—all aboard, please!”

Geoffrey Moore

Author of Crossing the Chasm and Escape Velocity: Free Your Company’s Future from the Pull of the Past

Phil Fernandez Headshot Phil Fernandez Headshot Phil Fernandez Headshot

Follow Phil:on Twitteron LinkedIn

Phil Fernandez

is cofounder, President, and CEO of Marketo, a global leader in revenue performance management solutions, recently named one of “America’s Most Promising Companies” by Forbes. A Silicon Valley veteran, Phil has over 30 years of experience in building and managing breakout technology companies. Prior to Marketo, Phil was president and COO of Epiphany, a public enterprise software company known for its visionary marketing products. For each of the last three years, the Sales Lead Management Association named him one of the “50 Most Influential People in Sales Lead Management.”